CHARLES & KEITH expands its presence in the metaverse by foraying into The Sandbox, a virtual world that offers an immersive gaming experience. Modelled after the Spring Summer 2023 campaign, State of Play, CHARLESKEITHHAUS is an engaging and entertaining way to experience the brand’s universe. Every detail of the virtual playscape draws inspiration from the new collection, from the colour palette of the domain to the digital wearables that feature some of the most popular and iconic bag styles of the season.
CHARLESKEITHHAUS consists of three different levels that invite exploration. Level 1 features various in-game requests, such as quizzes and parkour challenges, that offer hours of fun. You can also stand a chance to win a Petra Bag NFT (limited to first 1,000 users) by completing a series of quests. On level 2, you will find an NFT gallery showcasing recently released artworks and a selection of digital wearables. The top level is a social space, where virtual K-pop artiste, APOKI, will be making a special guest appearance and playing some of her hit singles.
APOKI is a pioneer in the virtual K-pop scene and is currently based in Seoul, South Korea. Self-identifying as a rabbit living somewhere in space, she has been attracting attention across the globe with her powerful vocals, authentic music, and unique sense of style. Join her at CHARLESKEITHHAUS at The Sandbox on 13 March 2023, 1pm UTC for an exclusive rooftop concert, where she will be unveiling her latest hit single ‘Mood V5’.
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